JetBlue Is Next To Throw Shade At Southwest, Offers 5,000 Bonus Points For Flying An Overlapping Route

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Last month, Southwest sold its soul, changing the airline from a friendly one to another fee-hungry airline, except one that has nothing to compete with the major airlines and a cost structure too high to compete with ultra-low-cost carriers. It won’t end well.

Frontier was first to throw shade at Southwest’s changes.

And now JetBlue is doing the same with their “Experience the routes you love from a new angle” promotion.

“JetBlue will show Southwest flyers the customer-centric onboard experience that we’ve stood by since the beginning, including the most legroom in coach, free and unlimited Wi-Fi and seatback entertainment at every seat. These same routes, but way more perks to LUV!”

Indeed, once Southwest starts charging for bags, removes free changes, launches basic economy, and devalues points, they seemingly have no remaining competitive advantage. You’re left with an airline that overcharges for slow WiFi, has small overhead bins that won’t be able to accommodate all of the carry-ons that people will start bringing, and doesn’t even have power outlets on most planes.

With this promo, for each JetBlue round-trip that you fly on a route that Southwest also flies, you’ll earn 5,000 bonus points. “Even more reasons to these routes” indeed.

You have to book on 4/4 or 4/5 and travel between 4/12-6/19.

Check the promo page for the full list of routes, which includes routes from nearby airports, as Southwest doesn’t serve JFK for example.

Sample routes include JFK to/from Atlanta, Chicago, Denver, or Tampa; Islip to/from Fort Lauderdale, Orlando, or West Palm Beach; Buffalo to/from Fort Lauderdale, JFK, Los Angeles, Orlando, or West Palm Beach, and more.

• Qualifying flights must be purchased and flown by the TrueBlue member within the specified booking and travel windows.
• TrueBlue number must be included at the time of booking and maintained in booking through the flight.
• Only paid roundtrip flights are eligible; bookings that include any portion of a TrueBlue points redemption—including award flights and/or Cash + Points—do not qualify.
• 5,000 TrueBlue bonus points will be awarded for each eligible roundtrip flown and will be posted to the member’s TrueBlue account within six weeks after qualifying flights have been completed.
• Offer is limited to the eligible routes listed above, flown in either direction (e.g., ALB-FLL-ALB or FLL-ALB-FLL), and must be booked as a roundtrip booking on a single itinerary.
• Only one 5,000 TrueBlue points bonus will be awarded to each TrueBlue member per roundtrip itinerary, regardless of the number of otherwise eligible segments flown; connecting itineraries that combine more than one eligible route (e.g., BUF–BOS–DEN) on a single booking will earn a single 5,000-point bonus, not multiple bonuses per booking.

Will you take advantage of this offer?